Services marketing people, technology, strategy

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Services marketing people, technology, strategy

Bibliographic Details
Main Authors:	Lovelock, Christopher H. (Author), Wirtz, Jochen (Author)
Format:	Book
Published:	Upper Saddle River, N.J. Pearson/Prentice Hall c2007
Edition:	6th ed
Subjects:	Customer services > Marketing Marketing > Management Professions > Marketing Service industries > Marketing
Online Access:	Table of contents only

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