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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000053168 |
| 008 |
081115s2007 nju eng |
| 020 |
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|a 0131875523
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| 020 |
|
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|a 9780131875524
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| 090 |
0 |
0 |
|a HF5415.13
|b .L588 2007
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| 100 |
1 |
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|a Lovelock, Christopher H.
|e author
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| 245 |
1 |
0 |
|a Services marketing
|b people, technology, strategy
|c Christopher Lovelock, Jochen Wirtz
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| 250 |
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|a 6th ed
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| 260 |
|
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|a Upper Saddle River, N.J.
|b Pearson/Prentice Hall
|c c2007
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| 300 |
|
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|a xx, 648 p.
|b ill.
|c 29 cm
|
| 650 |
|
0 |
|a Customer services
|x Marketing
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 650 |
|
0 |
|a Professions
|x Marketing
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| 650 |
|
0 |
|a Service industries
|x Marketing
|
| 700 |
1 |
|
|a Wirtz, Jochen
|e author
|
| 856 |
4 |
1 |
|3 Table of contents only
|u http://www.loc.gov/catdir/toc/ecip0618/2006024219.html
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| 999 |
|
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|a 1000113458
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|