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00000cam a2200000 7i4500 |
| 001 |
0000053168 |
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20210420093000.0 |
| 008 |
081115s2007 nju eng |
| 020 |
|
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|a 0131875523
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| 020 |
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|a 9780131875524
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| 090 |
0 |
0 |
|a HF5415.13
|b .L588 2007
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| 100 |
1 |
|
|a Lovelock, Christopher H. ,
|e author
|
| 245 |
1 |
0 |
|a Services marketing :
|b people, technology, strategy
|c Christopher Lovelock, Jochen Wirtz
|
| 250 |
|
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|a 6th ed
|
| 260 |
|
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|a Upper Saddle River, N.J. :
|b Pearson/Prentice Hall ,
|c c2007
|
| 300 |
|
|
|a xx, 648 p. :
|b ill. ;
|c 29 cm.
|
| 504 |
|
|
|a Includes bibliographical references and indexes
|
| 650 |
|
0 |
|a Customer services
|x Marketing
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 650 |
|
0 |
|a Professions
|x Marketing
|
| 650 |
|
0 |
|a Service industries
|x Marketing
|
| 700 |
1 |
|
|a Wirtz, Jochen ,
|e author
|
| 856 |
4 |
1 |
|3 Table of contents only
|u http://www.loc.gov/catdir/toc/ecip0618/2006024219.html
|
| 999 |
|
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|a 1000113458
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|