Services marketing people, technology, strategy
| Main Authors: | , |
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| Format: | Book |
| Published: |
Upper Saddle River, N.J.
Pearson/Prentice Hall
c2007
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| Edition: | 6th ed |
| Subjects: | |
| Online Access: | Table of contents only |
| Physical Description: | xx, 648 p. ill. 29 cm |
|---|---|
| ISBN: | 0131875523 9780131875524 |