Retail management : a strategic approach
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Palgrave Macmillan ,
c2006
|
| Edition: | 10th ed |
| Subjects: |
Table of Contents:
- 1. An overview of strategic retail management
- 2. Situation analysis
- 3. Targeting customers and gathering information
- 4. Choosing a store location
- 5. Managing a retail business
- 6. Merchandise management and pricing
- 7. Communicating with the customer
- 8. Putting it all together