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00000cam a2200000 7i4500 |
| 001 |
0000053167 |
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20160801093000.0 |
| 008 |
070912s2006 nju eng |
| 020 |
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|a 0131870165
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| 020 |
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|a 9780131870161
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| 090 |
0 |
0 |
|a HF5429
|b .B45 2006
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| 100 |
1 |
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|a Berman, Barry ,
|d 1957- ,
|e author
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| 245 |
1 |
0 |
|a Retail management :
|b a strategic approach
|c Barry Berman, Joel R. Evans
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| 250 |
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|a 10th ed
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| 260 |
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|a Upper Saddle River, NJ :
|b Palgrave Macmillan ,
|c c2006
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| 300 |
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|a xxii, 682 p. :
|b ill. ;
|c 29 cm.
|
| 504 |
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|a Includes bibliographical references and indexes.
|
| 505 |
0 |
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|a 1. An overview of strategic retail management -- 2. Situation analysis -- 3. Targeting customers and gathering information -- 4. Choosing a store location -- 5. Managing a retail business -- 6. Merchandise management and pricing -- 7. Communicating with the customer -- 8. Putting it all together
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| 650 |
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0 |
|a Retail trade
|x Management
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| 700 |
1 |
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|a Evans, Joel R. ,
|e author
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| 999 |
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|a 1000117944
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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