Marketing research : an applied orientation

Bibliographic Details
Main Author: Malhotra, Naresh K. (Author)
Format: Book
Published: Upper Saddle River, NJ : Pearson/Prentice Hall , c2007
Edition:5th ed
Subjects:
Online Access:Table of contents

MARC

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090 0 0 |a HF5415.2   |b .M29 2007 
100 1 |a Malhotra, Naresh K. ,   |e author 
245 1 0 |a Marketing research :   |b an applied orientation   |c Naresh K. Malhotra 
250 |a 5th ed 
260 |a Upper Saddle River, NJ :   |b Pearson/Prentice Hall ,   |c c2007 
300 |a 1 v. (various pagings) :   |b ill., map ;   |c 29 cm. 
500 |a "SPSS student version 14.0"--CD-ROM 
504 |a Includes bibliographical references and index 
650 0 |a Marketing research 
650 0 |a Marketing research   |x Methodology 
856 4 1 |3 Table of contents   |u http://www.loc.gov/catdir/toc/ecip0611/2006010250.html 
999 |a 1000113453   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus