Marketing research : an applied orientation
| Main Author: | |
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| Format: | Book |
| Published: |
Upper Saddle River, NJ :
Pearson/Prentice Hall ,
c2007
|
| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Table of contents |
| Item Description: | "SPSS student version 14.0"--CD-ROM |
|---|---|
| Physical Description: | 1 v. (various pagings) : ill., map ; 29 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0132221179 0132279460 9780132221177 |