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20250203093000.0 |
| 008 |
051220s2006 enk eng |
| 020 |
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|a 027369474X
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| 020 |
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|a 9780273694748
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| 040 |
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|a UniSZA
|e rda
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| 050 |
0 |
0 |
|a HF5415.2
|b .W558 2006
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| 090 |
0 |
0 |
|a HF5415.2
|b .W558 2006
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| 100 |
1 |
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|a Wilson, Alan ,
|e author
|
| 245 |
1 |
0 |
|a Marketing research :
|b an integrated approach
|c Alan Wilson
|
| 250 |
|
|
|a 2nd ed
|
| 264 |
|
1 |
|a Harlow, England :
|b Financial Times/Prentice Hall
|c 2006
|
| 300 |
|
|
|a xviii, 432 pages :
|b illustrations ;
|c 25 cm.
|e 1 CD-ROM (4 3/4 in.)
|
| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
|
| 338 |
|
|
|a volume
|2 rdacarrier
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 505 |
0 |
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|a 1. The role of marketing research and customer information in decision making -- 2. The marketing research process -- 3. Secondary data and customer databases -- 4. Collecting observation data -- 5. Collecting and analysing qualitative data -- 6. Collecting quantitative data -- 7. Designing questionnaires -- 8. Sampling methods -- 9. Analysing quantitative data -- 10. Presenting the research results
|
| 650 |
|
0 |
|a Marketing research
|
| 999 |
|
|
|a 1000114934
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
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|a 1000114935
|b CD-ROM
|c Reference
|e Gong Badak Campus
|