Marketing research : an integrated approach
| Main Author: | |
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| Format: | Book |
| Published: |
Harlow, England :
Financial Times/Prentice Hall
2006
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| Edition: | 2nd ed |
| Subjects: |
| Physical Description: | xviii, 432 pages : illustrations ; 25 cm. 1 CD-ROM (4 3/4 in.) |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 027369474X 9780273694748 |