Marketing knowledge management : managing knowledge in market oriented companies
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cheltenham, UK Northampton, MA :
Edward Elgar ,
c2006
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| Subjects: | |
| Online Access: | Table of contents only |
Table of Contents:
- Market orientation and organizational knowledge
- Organizational knowledge and marketing knowledge
- Marketing knowledge : a model for management
- The emersion of marketing knowledge
- The generation of marketing knowledge
- The sharing and use of marketing knowledge
- Conclusion--A marketing knowledge management strategy and new roles for the marketing function