Marketing knowledge management managing knowledge in market oriented companies

Bibliographic Details
Main Author: Troilo, Gabriele (Author)
Format: Book
Language:English
Published: Cheltenham, UK Northampton, MA Edward Elgar c2006
Subjects:
Online Access:Table of contents only

MARC

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100 1 |a Troilo, Gabriele  |e author 
245 1 0 |a Marketing knowledge management  |b managing knowledge in market oriented companies  |c Gabriele Troilo 
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300 |a xvii, 193 p.  |b ill.  |c 25 cm 
650 0 |a Knowledge management 
650 0 |a Marketing 
650 0 |a Marketing  |x Management 
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