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20081115093000.0 |
| 008 |
060508s2006 enk b 001 0 eng |
| 020 |
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|a 1845429079 (hardcover)
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| 020 |
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|a 9781845429072 (hardcover)
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| 090 |
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|a HF5415.13
|b .T734 2006
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| 100 |
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|a Troilo, Gabriele ,
|e author
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| 245 |
1 |
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|a Marketing knowledge management :
|b managing knowledge in market oriented companies
|c Gabriele Troilo
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| 260 |
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|a Cheltenham, UK
|a Northampton, MA :
|b Edward Elgar ,
|c c2006
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| 300 |
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|a xvii, 193 p. :
|b ill. ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references (p. 163-187) and index
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| 505 |
0 |
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|a Market orientation and organizational knowledge -- Organizational knowledge and marketing knowledge -- Marketing knowledge : a model for management -- The emersion of marketing knowledge -- The generation of marketing knowledge -- The sharing and use of marketing knowledge -- Conclusion--A marketing knowledge management strategy and new roles for the marketing function
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| 650 |
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|a Knowledge management
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| 650 |
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|a Marketing
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| 650 |
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|a Marketing
|x Management
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| 856 |
4 |
1 |
|3 Table of contents only
|u http://www.loc.gov/catdir/toc/ecip0613/2006014937.html
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| 999 |
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|a 1000113838
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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