Marketing knowledge management : managing knowledge in market oriented companies
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Cheltenham, UK Northampton, MA :
Edward Elgar ,
c2006
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| Subjects: | |
| Online Access: | Table of contents only |
| Physical Description: | xvii, 193 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references (p. 163-187) and index |
| ISBN: | 1845429079 (hardcover) 9781845429072 (hardcover) |