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20090217093000.0 |
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070910s2007 nyu eng |
| 020 |
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|a 0203030788 (ebk.)
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| 020 |
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|a 0415370965 (hbk.)
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|a 0415370973 (pbk.)
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|a 9780203030783 (ebk.)
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|a 9780415370967 (hbk.)
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|a 9780415370974 (pbk.)
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| 090 |
0 |
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|a HF5415
|b .S872 2007
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| 100 |
1 |
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|a Stone, Marilyn A. ,
|e author
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| 245 |
1 |
0 |
|a Fundamentals of marketing
|c Marilyn A. Stone and John Desmond
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| 260 |
|
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|a New York, NY :
|b Routledge ,
|c c2007
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| 300 |
|
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|a xxiv, 480 p. :
|b ill. ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references (p. 446-459) and index
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| 505 |
0 |
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|a 1. Marketing: development and scope of the subject -- 2. Strategic marketing and the planning process -- 3. Consumer buyer behaviour -- 4. Industrial buyer behaviour -- 5. Marketing research -- 6. Segmentation, targeting and positioning -- 7. Branding -- 8. Product -- 9. Pricing -- 10. Promotion -- 11. Place: channels of distribution -- 12. Virtual marketing -- 13. Marketing planning and implementation
|
| 650 |
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0 |
|a Marketing
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| 700 |
1 |
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|a Desmond, John ,
|d 1952- ,
|e author
|
| 856 |
4 |
1 |
|3 Table of contents only
|u http://www.loc.gov/catdir/toc/ecip0613/2006015003.html
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| 999 |
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|a 1000113226
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|