Fundamentals of marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
Routledge ,
c2007
|
| Subjects: | |
| Online Access: | Table of contents only |
| Physical Description: | xxiv, 480 p. : ill. ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 446-459) and index |
| ISBN: | 0203030788 (ebk.) 0415370965 (hbk.) 0415370973 (pbk.) 9780203030783 (ebk.) 9780415370967 (hbk.) 9780415370974 (pbk.) |