Global marketing management

Bibliographic Details
Main Authors: Kotabe, Masaaki (Author), Helsen, Kristiaan (Author)
Format: Book
Language:English
Published: Hoboken, NJ : Wiley , c2008
Edition:4th ed
Subjects:
Online Access:Table of contents only

MARC

LEADER 00000cam a2200000 7i4500
001 0000053054
005 20090219093000.0
008 070910s2008 nju eng
020 |a 0471755273 (pbk. : alk. paper) 
020 |a 9780471755272 (pbk. : alk. paper) 
090 0 0 |a HF1416   |b .K68 2008 
100 1 |a Kotabe, Masaaki ,   |e author 
245 1 0 |a Global marketing management   |c Masaaki Kotabe, Kristiaan Helsen 
250 |a 4th ed 
260 |a Hoboken, NJ :   |b Wiley ,   |c c2008 
300 |a xxii, 682 p., 12 p. of plates :   |b ill. (some col.), col. maps ;   |c 28 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Export marketing   |x Management 
650 0 |a International business enterprises   |x Management 
700 1 |a Helsen, Kristiaan ,   |e author 
856 4 1 |3 Table of contents only   |u http://www.loc.gov/catdir/toc/fy0708/2007272985.html 
999 |a 1000112702   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus