Global marketing management

Bibliographic Details
Main Authors: Kotabe, Masaaki (Author), Helsen, Kristiaan (Author)
Format: Book
Language:English
Published: Hoboken, NJ Wiley c2008
Edition:4th ed
Subjects:
Online Access:Table of contents only

MARC

LEADER 00000cam a2200000 7i4500
001 0000053054
008 070910s2008 nju eng
020 |a 0471755273 (pbk. : alk. paper) 
020 |a 9780471755272 (pbk. : alk. paper) 
090 0 0 |a HF1416  |b .K68 2008 
100 1 |a Kotabe, Masaaki  |e author 
245 1 0 |a Global marketing management  |c Masaaki Kotabe, Kristiaan Helsen 
250 |a 4th ed 
260 |a Hoboken, NJ  |b Wiley  |c c2008 
300 |a xxii, 682 p., 12 p. of plates  |b ill. (some col.), col. maps  |c 28 cm 
650 0 |a Export marketing  |x Management 
650 0 |a International business enterprises  |x Management 
700 1 |a Helsen, Kristiaan  |e author 
856 4 1 |3 Table of contents only  |u http://www.loc.gov/catdir/toc/fy0708/2007272985.html 
999 |a 1000112702  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus