Global marketing management
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ :
Wiley ,
c2008
|
| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Table of contents only |
| Physical Description: | xxii, 682 p., 12 p. of plates : ill. (some col.), col. maps ; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0471755273 (pbk. : alk. paper) 9780471755272 (pbk. : alk. paper) |