Global marketing management

Bibliographic Details
Main Authors: Kotabe, Masaaki (Author), Helsen, Kristiaan (Author)
Format: Book
Language:English
Published: Hoboken, NJ Wiley c2008
Edition:4th ed
Subjects:
Online Access:Table of contents only
Description
Physical Description:xxii, 682 p., 12 p. of plates ill. (some col.), col. maps 28 cm
ISBN:0471755273 (pbk. : alk. paper)
9780471755272 (pbk. : alk. paper)