Transnational management : text, cases, and readings in cross-border management
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill/Irwin ,
c2008
|
| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Publisher description |
Table of Contents:
- 1. Expanding abroad: motivations, means, and mentalities
- 2. Understanding the international context: responding to conflicting environmental forces
- 3. Developing transnational strategies: building layers of competitive advantage
- 4. Developing a transnational organization: managing integration, responsiveness, and flexibility
- 5. Creating worldwide innovation and learning: exploiting cross-border knowledge management
- 6. Engaging in cross-border collaboration: managing across corporate boundaries
- 7. Implementing the strategy: building multidimensional capabilities
- 8. The future of the transnational: an evolving global role
- Readings