Strategic marketing : David W.Cravens,Nigel F. Piercy

Strategic marketing : David W.Cravens,Nigel F. Piercy

Bibliographic Details
Main Authors: Cravens, David W. (Author), Piercy, Nigel (Author)
Format: Book
Published: Boston, Ma : McGraw-Hill , c2006
Edition:8th ed
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Marketing > Decision making
Marketing > Management
Marketing > Management > Case studies
Table of Contents:
  • Pt. 1. Strategic marketing
  • Pt. 2. Markets, segments, and customer value
  • Pt. 3. Designing market-driven strategies
  • Pt. 4. Market-driven program development
  • Pt. 5. Implementing and managing market-driven strategies
  • Pt. 6. Comprehensive cases

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