Strategic marketing : David W.Cravens,Nigel F. Piercy

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Strategic marketing : David W.Cravens,Nigel F. Piercy

Bibliographic Details
Main Authors:	Cravens, David W. (Author), Piercy, Nigel (Author)
Format:	Book
Published:	Boston, Ma : McGraw-Hill , c2006
Edition:	8th ed
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Marketing > Decision making Marketing > Management Marketing > Management > Case studies

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