rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategic marketing
    sub title: David W.Cravens,Nigel F. Piercy
  name:
    name part: Cravens, David W.
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Piercy, Nigel
    role:
      role term: author
  type of resource: text
  genre: encyclopedia
  origin info:
    place:
      place term: a b
    place:
      place term: Boston, Ma
    publisher: McGraw-Hill
    date issued: c2006
    date issued: 2006
    edition: 8th ed
    issuance: monographic
  physical description:
    extent: xvii, 726 p. : ill. ; 26 cm.
  table of contents: Pt. 1. Strategic marketing -- Pt. 2. Markets, segments, and customer value -- Pt. 3. Designing market-driven strategies -- Pt. 4. Market-driven program development -- Pt. 5. Implementing and managing market-driven strategies -- Pt. 6. Comprehensive cases
  note: Various multi-media instructional materials are available to supplement the text
  note: Includes bibliographical references and indexes
  subject:
    topic: Marketing
    topic: Decision making
  subject:
    topic: Marketing
    topic: Management
  subject:
    topic: Marketing
    topic: Management
    genre: Case studies
  related item:
    title info:
      title: McGraw-Hill/Irwin series in marketing
  identifier: 0071244328
  identifier: 9780071244329
  record info:
    record creation date: 070910
    record change date: 20080219093000.0
    record identifier: 0000053051