Strategic marketing David W.Cravens,Nigel F. Piercy

Bibliographic Details
Main Authors:	Cravens, David W. (Author), Piercy, Nigel (Author)
Format:	Book
Published:	Boston, Ma McGraw-Hill c2006
Edition:	8th ed
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Marketing > Decision making Marketing > Management Marketing > Management > Case studies

MARC


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020			\|a 9780071244329
090	0	0	\|a HF5415.135 \|b .C72 2006
100	1		\|a Cravens, David W. \|e author
245	0	0	\|a Strategic marketing \|b David W.Cravens,Nigel F. Piercy
250			\|a 8th ed
260			\|a Boston, Ma \|b McGraw-Hill \|c c2006
300			\|a xvii, 726 p. \|b ill. \|c 26 cm
440		0	\|a McGraw-Hill/Irwin series in marketing
650		0	\|a Marketing \|x Decision making
650		0	\|a Marketing \|x Management
650		0	\|a Marketing \|x Management \|v Case studies
700	1		\|a Piercy, Nigel \|e author
999			\|a 1000113349 \|b Book \|c OPEN SHELF (30 DAYS) \|e Gong Badak Campus