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00000cam a2200000 7i4500 |
| 001 |
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20080219093000.0 |
| 008 |
070910s2006 maua b 001 0 eng |
| 020 |
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|a 0071244328
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| 020 |
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|a 9780071244329
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| 090 |
0 |
0 |
|a HF5415.135
|b .C72 2006
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| 100 |
1 |
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|a Cravens, David W. ,
|e author
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| 245 |
0 |
0 |
|a Strategic marketing :
|b David W.Cravens,Nigel F. Piercy
|
| 250 |
|
|
|a 8th ed
|
| 260 |
|
|
|a Boston, Ma :
|b McGraw-Hill ,
|c c2006
|
| 300 |
|
|
|a xvii, 726 p. :
|b ill. ;
|c 26 cm.
|
| 440 |
|
0 |
|a McGraw-Hill/Irwin series in marketing
|
| 500 |
|
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|a Various multi-media instructional materials are available to supplement the text
|
| 504 |
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|a Includes bibliographical references and indexes
|
| 505 |
0 |
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|a Pt. 1. Strategic marketing -- Pt. 2. Markets, segments, and customer value -- Pt. 3. Designing market-driven strategies -- Pt. 4. Market-driven program development -- Pt. 5. Implementing and managing market-driven strategies -- Pt. 6. Comprehensive cases
|
| 650 |
|
0 |
|a Marketing
|x Decision making
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 650 |
|
0 |
|a Marketing
|x Management
|v Case studies
|
| 700 |
1 |
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|a Piercy, Nigel ,
|e author
|
| 999 |
|
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|a 1000113349
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|