Strategic marketing David W.Cravens,Nigel F. Piercy

Strategic marketing David W.Cravens,Nigel F. Piercy

Bibliographic Details
Main Authors: Cravens, David W. (Author), Piercy, Nigel (Author)
Format: Book
Published: Boston, Ma McGraw-Hill c2006
Edition:8th ed
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Marketing > Decision making
Marketing > Management
Marketing > Management > Case studies
Description
Physical Description:xvii, 726 p. ill. 26 cm
ISBN:0071244328
9780071244329

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