Strategic marketing : David W.Cravens,Nigel F. Piercy
| Main Authors: | , |
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| Format: | Book |
| Published: |
Boston, Ma :
McGraw-Hill ,
c2006
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| Edition: | 8th ed |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: |
| Item Description: | Various multi-media instructional materials are available to supplement the text |
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| Physical Description: | xvii, 726 p. : ill. ; 26 cm. |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0071244328 9780071244329 |