APA (7th ed.) Citation

Cravens, D. W., & Piercy, N. (2006). Strategic marketing: David W.Cravens,Nigel F. Piercy (8th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Cravens, David W., and Nigel Piercy. Strategic Marketing: David W.Cravens,Nigel F. Piercy. 8th ed. Boston, Ma: McGraw-Hill, 2006.

MLA (9th ed.) Citation

Cravens, David W., and Nigel Piercy. Strategic Marketing: David W.Cravens,Nigel F. Piercy. 8th ed. McGraw-Hill, 2006.