Marketing management knowledge and skills

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Marketing management knowledge and skills

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Bibliographic Details
Main Authors:	Peter, J. Paul (Author), Donnelly, James H. (Author)
Format:	Book
Language:	English
Published:	Boston McGraw-Hill/Irwin c2007
Edition:	8th ed
Subjects:	Marketing > Management Marketing > Management > Case studies
Online Access:	Table of contents only Contributor biographical information Publisher description

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