Marketing management : knowledge and skills
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill/Irwin ,
c2007
|
| Edition: | 8th ed |
| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Publisher description |
MARC
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|---|---|---|---|
| 001 | 0000053041 | ||
| 005 | 20210110093000.0 | ||
| 008 | 051102s2007 maua b 001 0 eng | ||
| 020 | |a 0073137634 (alk. paper) | ||
| 020 | |a 9780073137636 | ||
| 090 | 0 | 0 | |a HF5415.13 |b .P387 2007 |
| 100 | 1 | |a Peter, J. Paul , |e author | |
| 245 | 1 | 0 | |a Marketing management : |b knowledge and skills |c J. Paul Peter, James H. Donnelly, Jr |
| 250 | |a 8th ed | ||
| 260 | |a Boston : |b McGraw-Hill/Irwin , |c c2007 | ||
| 300 | |a xvii, 813 p. : |b ill. ; |c 27 cm. | ||
| 504 | |a Includes bibliographical references (p. 789-795) and indexes | ||
| 650 | 0 | |a Marketing |x Management | |
| 650 | 0 | |a Marketing |x Management |v Case studies | |
| 700 | 1 | |a Donnelly, James H. , |e author | |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/enhancements/fy0665/2005056244-t.html |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy0735/2005056244-b.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0665/2005056244-d.html |
| 999 | |a 1000112884 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||