Marketing management : knowledge and skills
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill/Irwin ,
c2007
|
| Edition: | 8th ed |
| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Publisher description |
| Physical Description: | xvii, 813 p. : ill. ; 27 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 789-795) and indexes |
| ISBN: | 0073137634 (alk. paper) 9780073137636 |