Marketing management knowledge and skills
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill/Irwin
c2007
|
| Edition: | 8th ed |
| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Publisher description |
| Physical Description: | xvii, 813 p. ill. 27 cm |
|---|---|
| ISBN: | 0073137634 (alk. paper) 9780073137636 |