Marketing - Etzel, Michael J.; Stanton, William J.; Walker, Bruce J. (New York : McGraw-Hill Irwin, 2007)
Pt. 1 The nature and scope of marketing -- Pt. 2 Identifying and selecting markets -- Pt. 3 Product -- Pt. 4 Price -- Pt. 5 Distribution -- Pt. 6 Promotion -- Pt. 7 Managing the marketing effort
"International ed."--on cover
Includes bibliographical references (p. 640-663) and indexes
Keywords: Marketing