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00000cam a2200000 7i4500 |
| 001 |
0000053040 |
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20080630.0 |
| 008 |
070910s2007 nyu eng |
| 020 |
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|a 0071106014
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| 020 |
|
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|a 9780071106014
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| 090 |
0 |
0 |
|a HF5415
|b .S745 2007
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| 100 |
1 |
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|a Etzel, Michael J. ,
|e author
|
| 245 |
1 |
0 |
|a Marketing
|c Michael J. Etzel, Bruce J. Walker, William J. Stanton
|
| 250 |
|
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|a 14th ed
|
| 260 |
|
|
|a New York :
|b McGraw-Hill Irwin ,
|c c2007
|
| 300 |
|
|
|a xxii, 706 p. :
|b col. ill., col. ports ;
|c 28 cm.
|
| 500 |
|
|
|a "International ed."--on cover
|
| 504 |
|
|
|a Includes bibliographical references (p. 640-663) and indexes
|
| 505 |
0 |
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|a Pt. 1 The nature and scope of marketing -- Pt. 2 Identifying and selecting markets -- Pt. 3 Product -- Pt. 4 Price -- Pt. 5 Distribution -- Pt. 6 Promotion -- Pt. 7 Managing the marketing effort
|
| 650 |
|
0 |
|a Marketing
|
| 700 |
1 |
|
|a Stanton, William J. ,
|e author
|
| 700 |
1 |
|
|a Walker, Bruce J. ,
|e author
|
| 999 |
|
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|a 1000112883
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|