Marketing
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill Irwin ,
c2007
|
| Edition: | 14th ed |
| Subjects: |
| Item Description: | "International ed."--on cover |
|---|---|
| Physical Description: | xxii, 706 p. : col. ill., col. ports ; 28 cm. |
| Bibliography: | Includes bibliographical references (p. 640-663) and indexes |
| ISBN: | 0071106014 9780071106014 |