International marketing

Bibliographic Details
Main Authors: Cateora, Philip R. (Author), Graham, John L. (Author)
Format: Book
Published: Boston, Mass : McGraw-Hill/Irwin , c2007
Edition:13th ed
Subjects:
Description
Item Description:Includes index
Physical Description:xxxii, 702 p. : col.ill.col. maps ; 29 cm.
ISBN:0073080063
9780073080062