International marketing

Bibliographic Details
Main Authors: Cateora, Philip R. (Author), Graham, John L. (Author)
Format: Book
Published: Boston, Mass McGraw-Hill/Irwin c2007
Edition:13th ed
Subjects:
Description
Physical Description:xxxii, 702 p. col.ill.col. maps 29 cm
ISBN:0073080063
9780073080062