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00000cam a2200000 7i4500 |
| 001 |
0000053025 |
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20210727093000.0 |
| 008 |
070909s2008 mauab eng |
| 020 |
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|a 0073529850 (alk. paper)
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| 020 |
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|a 9780073529851(alk. paper)
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| 090 |
0 |
0 |
|a HF5415.3
|b .P46 2008
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| 100 |
1 |
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|a Peter, J. Paul ,
|e author
|
| 245 |
1 |
0 |
|a Consumer behavior and marketing strategy
|c J. Paul Peter, Jerry C. Olson
|
| 250 |
|
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|a 8th ed
|
| 260 |
|
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|a Boston :
|b McGraw-Hill/Irwin ,
|c c2008
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| 300 |
|
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|a xix, 555p. :
|b ill.map ;
|c 27 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Consumer behavior
|
| 650 |
|
0 |
|a Marketing
|
| 700 |
1 |
|
|a Olson, Jerry C. [
|q (Jerry Corrie)] ,
|d 1944- ,
|e author
|
| 856 |
4 |
1 |
|3 Table of contents only
|u http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html
|
| 856 |
4 |
2 |
|3 Publisher description
|u http://www.loc.gov/catdir/enhancements/fy0702/2006032470-d.html
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| 999 |
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|a 1000113333
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|