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00000cam a2200000 7i4500 |
| 001 |
0000053025 |
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070909s2008 mauab eng |
| 020 |
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|a 0073529850 (alk. paper)
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| 020 |
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|a 9780073529851(alk. paper)
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| 090 |
0 |
0 |
|a HF5415.3
|b .P46 2008
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| 100 |
1 |
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|a Peter, J. Paul
|e author
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| 245 |
1 |
0 |
|a Consumer behavior and marketing strategy
|c J. Paul Peter, Jerry C. Olson
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| 250 |
|
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|a 8th ed
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| 260 |
|
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|a Boston
|b McGraw-Hill/Irwin
|c c2008
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| 300 |
|
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|a xix, 555p.
|b ill.map
|c 27 cm
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| 650 |
|
0 |
|a Consumer behavior
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| 650 |
|
0 |
|a Marketing
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| 700 |
1 |
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|a Olson, Jerry C.
|q (Jerry Corrie)
|d 1944-
|e author
|
| 856 |
4 |
1 |
|3 Table of contents only
|u http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html
|
| 856 |
4 |
2 |
|3 Publisher description
|u http://www.loc.gov/catdir/enhancements/fy0702/2006032470-d.html
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| 999 |
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|a 1000113333
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|