Consumer behavior and marketing strategy
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Boston :
McGraw-Hill/Irwin ,
c2008
|
| Edition: | 8th ed |
| Subjects: | |
| Online Access: | Table of contents only Publisher description |
| Physical Description: | xix, 555p. : ill.map ; 27 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0073529850 (alk. paper) 9780073529851(alk. paper) |