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| 008 |
070909s2006 enka eng |
| 020 |
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|a 0199281963 (pbk.)
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| 020 |
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|a 9780199281961 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.2.
|b B65 2007
|
| 100 |
1 |
|
|a Bradley, Nigel ,
|d 1958- ,
|e author
|
| 245 |
1 |
0 |
|a Marketing research :
|b tools and techniques
|c Nigel Bradley
|
| 260 |
|
|
|a Oxford :
|b Oxford University Press ,
|c 2006
|
| 300 |
|
|
|a xxi, 531 p. :
|b ill. ;
|c 25 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 505 |
0 |
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|a 1. Research preparation -- 2. Data collection -- 3. Analysis and communication -- 4. Marketing research applications
|
| 650 |
|
0 |
|a Marketing research
|
| 999 |
|
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|a 1000112709
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|