Marketing research tools and techniques
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Oxford
Oxford University Press
2006
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| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000053018 | ||
| 008 | 070909s2006 enka eng | ||
| 020 | |a 0199281963 (pbk.) | ||
| 020 | |a 9780199281961 (pbk.) | ||
| 090 | 0 | 0 | |a HF5415.2. |b B65 2007 |
| 100 | 1 | |a Bradley, Nigel |d 1958- |e author | |
| 245 | 1 | 0 | |a Marketing research |b tools and techniques |c Nigel Bradley |
| 260 | |a Oxford |b Oxford University Press |c 2006 | ||
| 300 | |a xxi, 531 p. |b ill. |c 25 cm | ||
| 650 | 0 | |a Marketing research | |
| 999 | |a 1000112709 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||