Marketing research : tools and techniques
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| Format: | Book |
| Published: |
Oxford :
Oxford University Press ,
2006
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| Subjects: |
| Physical Description: | xxi, 531 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0199281963 (pbk.) 9780199281961 (pbk.) |