Global marketing management : changes, challenges and new trategies
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Oxford University Press ,
2005
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| Subjects: |
Table of Contents:
- Pt. 1. The global marketing management: changes and new challenges
- Pt. 2. The development of global marketing strategies
- Pt. 3. Managing global marketing operations and new challenges