Global marketing management changes, challenges and new trategies

QR Code

Global marketing management changes, challenges and new trategies

Bibliographic Details
Main Authors:	Lee, Kiefer (Author), Carter, S. (Steve) (Author)
Format:	Book
Language:	English
Published:	Oxford Oxford University Press 2005
Subjects:	International business enterprises > Management Strategic planning

Similar Items

Global strategic management
by: Mellahi, Kamel, et al.
Published: (2005)

Global strategic management
by: Lasserre, Philippe
Published: (2007)

International dimensions of business policy and strategy
by: Garland, John, et al.
Published: (1986)

Elements of multinational strategy
by: Head, Keith
Published: (2008)

International business strategy rethinking the foundations of global corporate success
by: Verbeke, Alain
Published: (2009)

Global management and organizational behavior : text, readings, cases, and exercises
by: Konopaske, Robert, et al.
Published: (2004)

Global business strategy Asian perspective
by: Mun, Hwi-chang
Published: (2010)

International business strategy
by: Ellis, John, et al.
Published: (1995)

International management managing in a diverse and dynamic global environment
by: Phatak, Arvind V.
Published: (2009)

Strategic management in multinational companies
by: Doz, Yves
Published: (1986)

Strategic management of multinational corporations : the essentials
by: Wortzel, Heidi Vernon, et al.
Published: (1985)

International business strategy and the multinational company
by: Cullen, John B. (John Brooks) 1948, et al.
Published: (2010)

International business the challenge of global competition
by: Ball, Donald A.
Published: (2006)

International business the challenge of global competition
by: Ball, Donald A.
Published: (2010)

International business the challenge of global competition
by: Ball, Donald A., et al.
Published: (1999)

International management strategic opportunities and cultural challenges
by: McFarlin, Dean B., et al.
Published: (2006)

The new international manager
by: Guy, Vincent, et al.
Published: (1991)

International business the challenges of globalization
by: Wild, John J., et al.
Published: (2016)

Multicultural management new skills for global success
by: Elashmawi, Farid, et al.
Published: (1994)

Introduction to globalization and business : relationships and responsibilities
by: Parker, Barbara , 1947-
Published: (2005)

Introduction to globalization and business : relationships and responsibilities
by: Parker, Barbara , 1947-
Published: (2005)

Entrepreneurship and globalization
by: Bell, Jim 1954-, et al.
Published: (2009)

International management
by: Hodgetts, Richard M., et al.
Published: (1997)

International management
by: Hodgetts, Richard M., et al.
Published: (1993)

International management
by: Hodgetts, Richard M., et al.
Published: (1991)

Managing the multinationals
Published: (1973)

International management culture, strategy, and behavior
by: Luthans, Fred, et al.
Published: (2015)

Transnational management : text, cases, and readings in cross-border management
by: Bartlett, Christopher A. , 1943-, et al.
Published: (2008)

Transnational management : text, cases, and readings in cross-border management
by: Bartlett, Christopher A. , 1943-, et al.
Published: (2014)

Transnational management text, cases, and readings in cross-border management
by: Bartlett, Christopher A. 1943-, et al.
Published: (2000)

Issues for managers an international perspective
by: Miller, Janice James, et al.
Published: (1987)

Managing the multinational confronting the global-local dilemma
by: Humes, Samuel
Published: (1993)

Multinational management a strategic approach
by: Cullen, John B. (John Brooks) 1948
Published: (1999)

Multinational management a strategic approach
by: Cullen, John B. (John Brooks) 1948
Published: (2002)

International dimensions of management
by: Phatak, Arvind V.
Published: (1992)

Multinational management business strategy and government policy
by: Tsurumi, Yoshi
Published: (1984)

International management a review of strategies and operations
by: Brooke, Michael Z.
Published: (1986)

Business International's global management desk reference
by: Dreifus, Shirley B.
Published: (1992)

Management an international perspective
by: Mason, R. Hal (Robert Hal) 1929-, et al.
Published: (1987)

Strategic international management text and cases
by: Morschett, Dirk, et al.
Published: (2010)