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00000cam a2200000 7i4500 |
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20081114093000.0 |
| 008 |
071219s2005 enka b 001 0 eng |
| 020 |
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|a 0199267529
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| 020 |
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|a 9780199267521
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| 090 |
0 |
0 |
|a HD62.4
|b .L44 2005
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| 100 |
1 |
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|a Lee, Kiefer ,
|e author
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| 245 |
1 |
0 |
|a Global marketing management :
|b changes, challenges and new trategies
|c Kiefer Lee, Steve Carter
|
| 260 |
|
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|a Oxford :
|b Oxford University Press ,
|c 2005
|
| 300 |
|
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|a xxxi, 582 p. :
|b col. ill. ;
|c 25 cm.
|
| 504 |
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|a Includes bibliographical references and index
|
| 505 |
0 |
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|a Pt. 1. The global marketing management: changes and new challenges -- Pt. 2. The development of global marketing strategies -- Pt. 3. Managing global marketing operations and new challenges
|
| 650 |
|
0 |
|a International business enterprises
|x Management
|
| 650 |
|
0 |
|a Strategic planning
|
| 700 |
1 |
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|a Carter, S. [
|q (Steve)] ,
|e author
|
| 999 |
|
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|a 1000113836
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|