Global marketing management changes, challenges and new trategies

Bibliographic Details
Main Authors: Lee, Kiefer (Author), Carter, S. (Steve) (Author)
Format: Book
Language:English
Published: Oxford Oxford University Press 2005
Subjects:

MARC

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100 1 |a Lee, Kiefer  |e author 
245 1 0 |a Global marketing management  |b changes, challenges and new trategies  |c Kiefer Lee, Steve Carter 
260 |a Oxford  |b Oxford University Press  |c 2005 
300 |a xxxi, 582 p.  |b col. ill.  |c 25 cm 
650 0 |a International business enterprises  |x Management 
650 0 |a Strategic planning 
700 1 |a Carter, S.  |q (Steve)  |e author 
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