Global marketing management : changes, challenges and new trategies
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Oxford University Press ,
2005
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| Subjects: |
| Physical Description: | xxxi, 582 p. : col. ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0199267529 9780199267521 |