Marketing research

Bibliographic Details
Main Authors: Parasuraman, A. (Author), Grewal, Dhruv (Author), Krishnan, R. , 1952- (Author)
Format: Book
Published: Boston : Houghton Mifflin Co. , c2007
Edition:2nd ed
Subjects:

MARC

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001 0000053009
005 20210308093000.0
008 081115s2007 mau eng
020 |a 0618660631 (main student text) 
090 0 0 |a HF5415.2   |b .P373 2007 
100 1 |a Parasuraman, A. ,   |e author 
245 1 0 |a Marketing research   |c A. Parasuraman, Dhruv Grewal, R. Kishnan 
250 |a 2nd ed 
260 |a Boston :   |b Houghton Mifflin Co. ,   |c c2007 
300 |a xxii, 638 p. :   |b ill. ;   |c 26 cm. 
504 |a Includes bibliographical references (p. 581-611) and indexes 
650 0 |a Marketing research 
700 1 |a Grewal, Dhruv ,   |e author 
700 1 |a Krishnan, R. ,   |d 1952- ,   |e author 
999 |a 1000114004   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus