Marketing research

Bibliographic Details
Main Authors: Parasuraman, A. (Author), Grewal, Dhruv (Author), Krishnan, R. 1952- (Author)
Format: Book
Published: Boston Houghton Mifflin Co. c2007
Edition:2nd ed
Subjects:

MARC

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008 081115s2007 mau eng
020 |a 0618660631 (main student text) 
090 0 0 |a HF5415.2  |b .P373 2007 
100 1 |a Parasuraman, A.  |e author 
245 1 0 |a Marketing research  |c A. Parasuraman, Dhruv Grewal, R. Kishnan 
250 |a 2nd ed 
260 |a Boston  |b Houghton Mifflin Co.  |c c2007 
300 |a xxii, 638 p.  |b ill.  |c 26 cm 
650 0 |a Marketing research 
700 1 |a Grewal, Dhruv  |e author 
700 1 |a Krishnan, R.  |d 1952-  |e author 
999 |a 1000114004  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus