Marketing research

Marketing research

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Bibliographic Details
Main Authors: Parasuraman, A. (Author), Grewal, Dhruv (Author), Krishnan, R. 1952- (Author)
Format: Book
Published: Boston Houghton Mifflin Co. c2007
Edition:2nd ed
Subjects:
Marketing research
Description
Physical Description:xxii, 638 p. ill. 26 cm
ISBN:0618660631 (main student text)

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