Marketing research
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Boston :
Houghton Mifflin Co. ,
c2007
|
| Edition: | 2nd ed |
| Subjects: |
| Physical Description: | xxii, 638 p. : ill. ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 581-611) and indexes |
| ISBN: | 0618660631 (main student text) |