APA (7th ed.) Citation

Parasuraman, A., Grewal, D., & Krishnan, R. (2007). Marketing research (2nd ed.). Houghton Mifflin Co.

Chicago Style (17th ed.) Citation

Parasuraman, A., Dhruv Grewal, and R. Krishnan. Marketing Research. 2nd ed. Boston: Houghton Mifflin Co, 2007.

MLA (9th ed.) Citation

Parasuraman, A., et al. Marketing Research. 2nd ed. Houghton Mifflin Co, 2007.