Global marketing
| Main Authors: | , , |
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| Format: | Book |
| Published: |
Boston
Houghton Mifflin Co.
c2007
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Table of contents |
| Physical Description: | xviii, 618 p. ill. 26 cm. |
|---|---|
| ISBN: | 0618659536 (main student text) 9780618659531 |