Consumer behavior
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Houghton Mifflin ,
c2007
|
| Edition: | 4th ed |
| Subjects: |
Table of Contents:
- pt. 1. AN INTRODUCTION TO CONSUMER BEHAVIOR
- 1. Understanding consumer behavior
- 2. Developing and using information about consumer behavior
- pt. 2. THE PSYCHOLOGICAL CORE
- 3. Motovation, ability, and opportunity
- 4. Exposure, attention, and perception
- 5. Knowledge and understanding
- 6. Attitudes based in high consumer effort
- 7. Attitudes based on low consumer effort
- 8. Memory and retrieval
- pt. 3. THE PROCESS OF MAKING DECISIONS
- 9. Problem recognition and information search
- 10. Judgement and decision making based on high consumer effort
- 11. Judgement and decision making based on low consumer effort
- 12. Post-decision processes
- pt. 4. THE CONSUMER'S CULTURE
- 13. Consumer diversity
- 14. Social class and household influences
- 15. Psychographics: values, personality, and lifestyles
- pt. 5. CONSUMER BEHAVIOR OUTCOMES
- 16. Social influences on consumer behavior
- 17. Adoption of, resistance to, and diffusion of innovations
- pt. 6. CONSUMER WELFARE
- 18. Symbolic consumer behavior
- 19. Consumerism and public policy issues
- 20. The dark side of consumer behavior and marketing