rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Consumer behavior
  name:
    name part: Hoyer, Wayne D.
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: MacInnis, Deborah J.
    role:
      role term: author
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: mau
    place:
      place term: Boston
    publisher: Houghton Mifflin
    date issued: c2007
    date issued: 2007
    edition: 4th ed
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxiv, 531p. : ill. ; 27 cm.
  table of contents: pt. 1. AN INTRODUCTION TO CONSUMER BEHAVIOR -- 1. Understanding consumer behavior -- 2. Developing and using information about consumer behavior -- pt. 2. THE PSYCHOLOGICAL CORE -- 3. Motovation, ability, and opportunity -- 4. Exposure, attention, and perception -- 5. Knowledge and understanding -- 6. Attitudes based in high consumer effort -- 7. Attitudes based on low consumer effort -- 8. Memory and retrieval -- pt. 3. THE PROCESS OF MAKING DECISIONS -- 9. Problem recognition and information search -- 10. Judgement and decision making based on high consumer effort -- 11. Judgement and decision making based on low consumer effort -- 12. Post-decision processes -- pt. 4. THE CONSUMER'S CULTURE -- 13. Consumer diversity -- 14. Social class and household influences -- 15. Psychographics: values, personality, and lifestyles -- pt. 5. CONSUMER BEHAVIOR OUTCOMES -- 16. Social influences on consumer behavior -- 17. Adoption of, resistance to, and diffusion of innovations -- pt. 6. CONSUMER WELFARE -- 18. Symbolic consumer behavior -- 19. Consumerism and public policy issues -- 20. The dark side of consumer behavior and marketing
  note: Wayne D. Hoyer, Deborah J. MacInnis
  note: Includes bibliographical references and indexes
  subject:
    topic: Consumer behavior
  identifier: 9780618643721
  record info:
    record creation date: 080527
    record change date: 20080727093000.0
    record identifier: 0000053007