http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
pt. 1. AN INTRODUCTION TO CONSUMER BEHAVIOR -- 1. Understanding consumer behavior -- 2. Developing and using information about consumer behavior -- pt. 2. THE PSYCHOLOGICAL CORE -- 3. Motovation, ability, and opportunity -- 4. Exposure, attention, and perception -- 5. Knowledge and understanding -- 6. Attitudes based in high consumer effort -- 7. Attitudes based on low consumer effort -- 8. Memory and retrieval -- pt. 3. THE PROCESS OF MAKING DECISIONS -- 9. Problem recognition and information search -- 10. Judgement and decision making based on high consumer effort -- 11. Judgement and decision making based on low consumer effort -- 12. Post-decision processes -- pt. 4. THE CONSUMER'S CULTURE -- 13. Consumer diversity -- 14. Social class and household influences -- 15. Psychographics: values, personality, and lifestyles -- pt. 5. CONSUMER BEHAVIOR OUTCOMES -- 16. Social influences on consumer behavior -- 17. Adoption of, resistance to, and diffusion of innovations -- pt. 6. CONSUMER WELFARE -- 18. Symbolic consumer behavior -- 19. Consumerism and public policy issues -- 20. The dark side of consumer behavior and marketing
Includes bibliographical references and indexes