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080527s2007 maua b 001 0 eng |
| 020 |
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|a 9780618643721
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| 090 |
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|a HF5415.32
|b .H69 2007
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| 100 |
1 |
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|a Hoyer, Wayne D. ,
|e author
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| 245 |
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|a Consumer behavior
|c Wayne D. Hoyer, Deborah J. MacInnis
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| 250 |
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|a 4th ed
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| 260 |
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|a Boston :
|b Houghton Mifflin ,
|c c2007
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| 300 |
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|a xxiv, 531p. :
|b ill. ;
|c 27 cm.
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| 504 |
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|a Includes bibliographical references and indexes
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| 505 |
0 |
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|a pt. 1. AN INTRODUCTION TO CONSUMER BEHAVIOR -- 1. Understanding consumer behavior -- 2. Developing and using information about consumer behavior -- pt. 2. THE PSYCHOLOGICAL CORE -- 3. Motovation, ability, and opportunity -- 4. Exposure, attention, and perception -- 5. Knowledge and understanding -- 6. Attitudes based in high consumer effort -- 7. Attitudes based on low consumer effort -- 8. Memory and retrieval -- pt. 3. THE PROCESS OF MAKING DECISIONS -- 9. Problem recognition and information search -- 10. Judgement and decision making based on high consumer effort -- 11. Judgement and decision making based on low consumer effort -- 12. Post-decision processes -- pt. 4. THE CONSUMER'S CULTURE -- 13. Consumer diversity -- 14. Social class and household influences -- 15. Psychographics: values, personality, and lifestyles -- pt. 5. CONSUMER BEHAVIOR OUTCOMES -- 16. Social influences on consumer behavior -- 17. Adoption of, resistance to, and diffusion of innovations -- pt. 6. CONSUMER WELFARE -- 18. Symbolic consumer behavior -- 19. Consumerism and public policy issues -- 20. The dark side of consumer behavior and marketing
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| 650 |
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|a Consumer behavior
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| 700 |
1 |
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|a MacInnis, Deborah J. ,
|e author
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| 999 |
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|a 1000113231
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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