Consumer behavior
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Houghton Mifflin ,
c2007
|
| Edition: | 4th ed |
| Subjects: |
| Physical Description: | xxiv, 531p. : ill. ; 27 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780618643721 |