Marketing for architects and designers

Bibliographic Details
Main Authors: Linton, Harold (Author), Clary, Laura (Author), Rost, Steven (Author)
Format: Book
Language:English
Published: New York : W. W. Norton , c2005
Subjects:
Table of Contents:
  • 1. Corporate identity packages
  • 2. Direct mail: print communications
  • 3. Digital and time-based communications
  • 4. Advertising media
  • 5. Materials for seminars, lecturers, interviews, trade shows, conferences, and conventions
  • 6. Special events and unique approaches
  • 7. Office portfolios and books