Marketing for architects and designers - Linton, Harold; Clary, Laura; Rost, Steven (New York : W. W. Norton, 2005)
1. Corporate identity packages -- 2. Direct mail: print communications -- 3. Digital and time-based communications -- 4. Advertising media -- 5. Materials for seminars, lecturers, interviews, trade shows, conferences, and conventions -- 6. Special events and unique approaches -- 7. Office portfolios and books
Includes bibliographical references (p. 145) and index
Keywords: Architectural services marketing -- United States; Design services -- United States -- Marketing