Enterprise : entrepreneurship and innovation :

Bibliographic Details
Main Authors: Lowe, Robin , 1945- (Author), Marriott, Sue (Author)
Format: Book
Language:English
Published: OxfordbButterworth-Heinemann , 2006
Subjects:
Table of Contents:
  • 1. What is enterprise and where do we find it?
  • 2. What enterpreneurs are like, and what do they do
  • 3. Innovation and its management
  • 4. Learning, decision-making and leadership
  • 5. The personal enterprise environment
  • 6. The enterprise environment and the entrepreneurial response
  • 7. The social, public and not-for-profit context
  • 8. Multicultural entrepreneurship
  • 9. Opportunity identification and solution development
  • 10. Enterprise planning and risk management
  • 11. Getting started: creating the organization, obtaining resources and reaching break-even
  • 12. Enterprise strategies and fast growth