The Ernst and Young business plan guide
| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ :
John Wiley ,
c2007
|
| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Table of contents only |
Table of Contents:
- Pt. I. The purpose of a business plan
- Ch. 1. The business plan
- Ch. 2. Who reads the business plan?
- Ch. 3. Legal forms of a business
- Ch. 4. Due diligence
- Pt. II. An in-depth look at a business plan
- Ch. 5. Contents
- Ch. 6. Executive summary
- Ch. 7. General company description
- Ch. 8. Products and services
- Ch. 9. Marketing plan
- . 10. Operational plan
- Ch. 11. Management and organization
- Ch. 12. Major milestones
- Ch. 13. Structure and capitalization
- Ch. 14. Financial plan
- Ch. 15. Confidentiality agreements
- Ch. 16. Further considerations
- Pt. III. Other resources for entrepreneurs
- Ch. 17. Resources for entrepreneurs
- Ch. 18. Conclusion